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The Biggest iPad Problem: Publishers
By Kirk Cheyfitz, CEO There’s been much crowing by traditional publishers about how the iPad will save books and magazines. But the content we’ve seen so far won’t save anything because it fails to...
View ArticleCapitalizing on the Changing Face of Advertising
Content Producers of the World…Unite! By Keith Blanchard, North American Executive Director Why is the media page on the Huffington Post orange? Maybe because we’re on permanent Serious Threat alert....
View ArticleThe Power Struggle between Natural & Paid Search
The Power Struggle between Natural & Paid Search By Jim Boulton, Deputy UK Managing Director The power struggle between natural and paid search has been raging for some time. In 2009 alone, $24...
View ArticleAdvertising’s Future Is 3 Simple Words: Paid. Owned. Earned.
This article originally appeared on Huffington Post There is angst in ad land over the complexity of media. (There’s also endless angst in legacy media companies, but that story’s been told and re-told...
View ArticleNudge Marketing: A Push in the Right Direction
‘Nudge marketing’ can build audience engagement and increase advocacy on the social web by Jim Boulton Much has been said about how Barack Obama harnessed the power of the social web in his ultimately...
View ArticleMove Multicultural Marketing From the Ghetto to the Golf Course
This post originally appeared on Ad Age’s Big Tent Our Conferences Are Great, but Separate but Equal Isn’t Exactly Progress by Chiqui Cartegena I have attended every ANA Multicultural Marketing...
View ArticleContent Marketing in 2011: A first look
Story’s own CEO Kirk Cheyfitz and COO Simon Kelly were recently published in the Content Marketing Institute’s 2011 Social Media Predictions, where they gave their candid ruminations on what’s to come...
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Video: Welcome to the Future of Advertising
The post-advertising age is complex. Consumers controlling brands, optimizing search, utilizing paid, earned, and owned media…all aspects can seem pretty confusing. So what’s a poor brand to do? Never...
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New eBook: Best Practices for Facebook Audience Management
Attracting fans with flash is great, but maintaining and supporting a vibrant online community requires deep self-evaluation and a lot of hard work. How will you communicate with your audience? What...
View ArticleEveryone’s a Storyteller. Not.
By Kirk Cheyfitz Lately, everyone in advertising has become a “storyteller” specializing in “engaging content.” This isn’t true, of course. But I understand why everyone’s making the claim: Digital is...
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